# Lynxbe > Lynxbe (לִינְקְסְבִּי) is an Israeli business platform and software house. One platform combines CRM, the WhatsApp Business API, payments, automation, a cloud PBX, SMS and email marketing, booking, HR and invoicing, alongside custom software, app and web development. Built for the Israeli market with full Hebrew (RTL) support. Every account starts with a free plan; paid plans are matched to what the business needs. ## Platform modules - [CRM](https://www.lynxbe.co.il/lynxbe-platform-crm): Contacts, leads, sales pipeline, with WhatsApp, email and SMS on the same customer record. - [WhatsApp Business API](https://www.lynxbe.co.il/lynxbe-platform-whatsapp): Official WhatsApp Business API, automation and two-way messaging. - [Payments](https://www.lynxbe.co.il/lynxbe-platform-pay): Credit cards, Bit, Apple Pay and Google Pay; card data is handled by the payment processor and never stored on Lynxbe servers. - [Automation](https://www.lynxbe.co.il/lynxbe-platform-flows): Visual, no-code workflows triggered by business events. - [Cloud PBX](https://www.lynxbe.co.il/lynxbe-platform-voice): Call routing and IVR, queues, call recording and a browser softphone, connected to the CRM. - [Business eSIM](https://www.lynxbe.co.il/lynxbe-platform-esim): eSIM lines with an Israeli mobile number, supplied through an Israeli carrier partner; currently ordered through the Lynxbe team. - [SMS marketing](https://www.lynxbe.co.il/lynxbe-platform-sms): Bulk SMS with a custom sender name. - [Email marketing](https://www.lynxbe.co.il/lynxbe-platform-email): Hebrew and English campaigns and automation. - [Online booking](https://www.lynxbe.co.il/lynxbe-platform-booking): Appointment scheduling with WhatsApp, SMS and email reminders. - [HR](https://www.lynxbe.co.il/lynxbe-platform-hr): Employee records, leave, documents and onboarding. - [Invoicing](https://www.lynxbe.co.il/lynxbe-platform-invoicing): Invoices and receipts for Israeli businesses. - [AI chatbots](https://www.lynxbe.co.il/lynxbe-platform-ai): Hebrew and English AI assistants for WhatsApp and the web. - [Integrations and API](https://www.lynxbe.co.il/lynxbe-platform-integrations): REST API and webhooks. ## Services - [AI agents](https://www.lynxbe.co.il/lynxbe-platform-ai-agents): Every AI agent available in Lynxbe, by area of work - leads, bookings, service, marketing, paid ads, meetings, payments. - [Software house](https://www.lynxbe.co.il/software-house): Custom business apps built on Lynxbe AI - users, payments, WhatsApp, AI and API connections already in place. - [App development](https://www.lynxbe.co.il/app-development): iOS, Android and Flutter apps. - [Web development](https://www.lynxbe.co.il/web-development): Websites, web apps and online stores. - [AI solutions](https://www.lynxbe.co.il/ai-solutions): Custom AI and machine learning. - [Automation systems](https://www.lynxbe.co.il/automation-systems): Business process automation. ## Pricing - [Pricing](https://www.lynxbe.co.il/pricing): Plans and prices. - [What each plan includes](https://www.lynxbe.co.il/platform-pricing): The modules and limits in every plan. ## API - [API reference](https://www.lynxbe.co.il/api-reference): Every public endpoint, its permission and the webhook events. REST and JSON, authenticated with an API key. - [OpenAPI](https://api.lynxbe.co.il/api/v1/openapi.json): The full request and response contract. ## Company - [Homepage](https://www.lynxbe.co.il/): Overview of the Lynxbe platform and services. - [About](https://www.lynxbe.co.il/about-us): Who Lynxbe is. - [Team](https://www.lynxbe.co.il/team): The founders and the development team. - [Blog](https://www.lynxbe.co.il/blog): Guides on CRM, WhatsApp, app development and business software in Israel. - [Book a meeting](https://www.lynxbe.co.il/booking): Book a consultation or a demo. ## Notes - Primary market: Israel. Primary language: Hebrew. English pages live under https://www.lynxbe.co.il/en/ (for example https://www.lynxbe.co.il/en/lynxbe-platform-crm). - Offices: Tel Aviv (Yigal Alon 194, Tower A), Haifa (Derech HaAtzmaut 45) and Kiryat Ata (Kinneret 49), Israel. Founded in Kiryat Ata. - Contact: info@lynxbe.co.il, +972-4-376-1807.