Instagram DMs for business - one inbox next to WhatsApp
Direct messages to your business Instagram profile land in an inbox with history and an unread count, you reply from the system, and story-reply context is kept. You can also set a business bot to answer automatically, and every conversation also shows up in Lynxbe's unified inbox.
What the Instagram DM module is
The Instagram DM module connects your business Instagram profile's direct messages to the system. Every message from a customer - including a reply to your story - lands as a conversation with full history and an unread count, and a rep can answer straight from the system. You can also set a business bot to reply automatically to incoming messages. This is message management only - publishing posts and stories to Instagram lives in the separate Social module.
What the module actually does
An inbox with history and an unread count
Every DM conversation with a customer keeps its full message history, and every conversation shows how many messages in it are unread - like any other inbox in the system.
Reply to customers from the system
A rep replies to a customer's message straight from the conversation in the system, without switching to the Instagram app separately.
Story-reply context is kept in the conversation
When a customer replies to your business's story, the message that arrives carries the story context it replied to, and it is shown inside the conversation - not lost inside a plain text message.
A business bot for Instagram messages
You can choose an existing business bot and enable it to answer incoming Instagram messages, so a first reply can go out without a rep involved.
Shows up in the unified inbox
Every Instagram conversation is mirrored into Lynxbe's unified inbox alongside WhatsApp and other channels, so it is not a separate inbox you have to open on its own.
No duplicate customer record
A customer reaching out on Instagram is matched by their Instagram user and linked to a CRM customer record, so the conversation does not stay disconnected from the customer's overall history.
One Platform. Everything Connected.
Every module works together seamlessly. Your data flows automatically between CRM, Booking, Payments, Communications, and more.
No More Switching Apps
Everything you need in one place. No juggling between 10 different tools.
Automatic Data Sync
Customer data, bookings, payments, and communications sync automatically.
Smart Automation
Create workflows that span multiple modules. Book → Invoice → Remind → Follow-up.
Unified Analytics
See your entire business performance in one dashboard with cross-module insights.
See How Modules Work Together
Click any connection to see how two modules combine to create powerful automations
WhatsApp + CRM
See full customer history when they message. Auto-tag contacts, track conversations, and personalize responses based on purchase history.
Booking + Invoicing
Auto-generate invoices when appointments complete. Send payment reminders, track revenue by service, and reconcile automatically.
Payments + Booking
Collect deposits at booking time. Deposits and reminders can reduce no-shows. Process full payments, offer installments, and manage refunds.
AI + WhatsApp
24/7 intelligent responses. Answer FAQs, book appointments, send quotes - all automatically while you sleep.
Contracts + Payments
Auto-trigger payment collection when contract is signed. No chasing clients - funds transfer on signature.
Automation Flows
Build powerful workflows: New lead → WhatsApp welcome → Book demo → Send contract → Collect payment → Add to CRM.
Real Example: The Perfect Customer Journey
Zero manual work. Every step automated.
Power Combinations
See how 3 and 4 modules create complete business workflows
Smart Booking Experience
Booking + WhatsApp + CRM
Customer books online → WhatsApp confirmation with their name from CRM → Personalized reminder with past service history → Post-visit follow-up based on preferences
Automated Billing Cycle
Invoicing + Payments + Email
Invoice generated → Payment link embedded → Email sent → Reminder at 7 days → Thank you email on payment → Receipt auto-delivered
24/7 Smart Scheduler
AI + WhatsApp + Booking
Customer messages at 2am → AI understands intent → Shows available slots → Books appointment → Confirms instantly → No human needed
Smart Call Center
Voice + CRM + Analytics
Call comes in → Customer card pops up with full history → Agent sees previous purchases & preferences → Call logged automatically → Analytics tracks call duration, outcomes & agent performance
Multi-Channel Reminders
SMS + WhatsApp + Booking
Customer books appointment → WhatsApp confirmation sent → SMS reminder 24h before → WhatsApp reminder 1h before → No-show? Auto-reschedule message sent on both channels
Omnichannel AI Support
Voice + WhatsApp + AI
Customer calls → AI voice assistant answers → Can't resolve? Transfers to WhatsApp for detailed help → AI continues conversation seamlessly → Full transcript saved
Complete Service Business
CRM + Booking + Invoicing + Payments
New customer added to CRM → Books service → Appointment completed → Invoice auto-generated with customer details → Payment collected → History updated in CRM
Intelligent Customer Engagement
CRM + AI + WhatsApp + Analytics
AI identifies high-value customers in CRM → Sends personalized WhatsApp offers → Tracks engagement → Analytics shows ROI → AI optimizes next campaign
Deal Closing Machine
CRM + Contracts + Payments + Email
Lead marked 'ready' in CRM → Contract auto-generated with details → Sent for e-signature → Payment triggered on sign → Welcome email sent → Deal closed
Instagram DM FAQ
Does this module publish posts to Instagram
How does a story-reply message arrive
Is there an unread message count
Can a bot answer Instagram messages automatically
Do Instagram conversations also show up in the WhatsApp unified inbox
Which plan includes the Instagram DM module
We will show you how a customer's message, including a story reply, lands in your system with history, an unread count and a bot that can answer first.
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