Leads do not stay in Facebook
A lead-form lead goes into the CRM board, and a WhatsApp conversation opened from a click-to-WhatsApp ad is marked with the ad it came from. From there you continue with a call, WhatsApp or an automation.
To the CRM →Campaign management | Facebook, Instagram and CRM
Facebook ads management: Facebook and Instagram campaigns connected to your CRM
Connect your Meta ad account and build a campaign, an ad set and an ad for Facebook and Instagram from inside Lynxbe. A lead from a Facebook lead form opens as a card on your CRM board, and a lead, call, booking or payment from a customer who came from an ad is sent to Meta as a conversion.
5
campaign objectives to choose from
4
conversion events sent to the Conversions API
CRM
every Facebook lead-form lead opens as a card
Quick ad
- ✓ Goal: messages to your Page
- ✓ Daily budget
- ✓ Country and age
- ✓ Text and image
Facebook and Instagram, from your own ad account
What is included
What you can do in Lynxbe campaign management
Everything runs on your own Meta ad account: what you build here also appears in Meta Ads Manager.
Campaign, ad set and ad
Pick an objective (awareness, traffic, engagement, leads or sales), set up an ad set with countries, ages and a daily or lifetime budget, and upload an image or video for the ad. You see a preview before it runs, then pause and activate from the same screen.
A quick ad in one form
Say what you want (website visits, messages to your Page, engagement or reach), the daily budget, who to reach and the text and image. The system creates the campaign, ad set and ad paused, and if a step fails it removes what it already created.
Facebook lead-form leads into the CRM
Connect your Facebook Page, and every new lead from a lead form opens as a card on your CRM board with name, phone and source. The board automations run on it like on any new card.
Conversions to the Conversions API
Set a pixel and add the Lynxbe tracking snippet to your website. When a customer who came from an ad click leaves a lead, calls, books or pays, the event is sent to Meta as Lead, Contact, Schedule or Purchase, and the phone number is sent as a hash, not in plain text.
Audiences
See the custom audiences that already exist in your ad account, create a lookalike audience from them by country at 1% to 20%, and keep saved audiences for reuse.
Performance reports
Spend, impressions, clicks, CTR, CPC and CPM for every campaign, with breakdowns. The numbers come from your Meta ad account.
Rules and AI recommendations
Rules that pause or activate a campaign, ad set or ad by spend, clicks, CTR, CPC or CPM, run from the screen. The AI suggests pausing an ad set or ad, or changing a daily budget, and it happens only when you click to apply it.
Ad text and image with AI
Write one sentence about the business or the offer and get up to 5 versions of headline, text and button, in Hebrew or English. You can also create an image for the ad from a short description.
Available Everywhere
Campaign management on every device
Build on the computer, check and answer leads from your phone
Campaigns and leads in the same app
The Facebook ads screen is in the Lynxbe app on the web, iPhone and Android, and the CRM board that receives the leads is in the same app.
iOS
iPhone & iPad
Android
Phones & Tablets
macOS
Mac App
Windows
Desktop App
Web
Any Browser
Sync across all devices
Native app performance
Work offline
Push notifications
Live Preview
See the Platform in Action
Experience a powerful interface designed for productivity on any screen
Web App
iOS & Android
Desktop App
RTL & LTR
Enterprise Security
What moves into the system
What happens in Lynxbe, and what stays in Meta Ads Manager
Lynxbe works with your ad account through the Meta API. Part of the work moves into the system, and part stays in Ads Manager.
What happened after the click goes back to Meta
A lead, call, booking or payment from a customer who came from an ad is sent to the Conversions API, so Meta also sees what happened after the click, not only the click itself.
To Facebook and Instagram ads →What stays in Ads Manager
A website-visitor audience, uploading a customer list, dynamic remarketing from catalog products, an ad set optimized for website conversions, and choosing placements and interests. You set these up in Meta Ads Manager.
Related modules: Facebook and Instagram ads in one screen · Google Ads campaigns from the system · TikTok Ads campaigns from the system · Marketing strategist with an approval queue · The CRM that receives the leads
The common ways to manage Facebook campaigns are directly in Meta Ads Manager, through an agency or freelancer, or in another ad management tool. The comparison is by type of tool, not by a specific tool; where it says "depends on the tool", check with the vendor.
| Topic | Meta Ads Manager directly | An agency or freelancer | Another ad management tool | Lynxbe |
|---|---|---|---|---|
| Building a campaign and an ad | Every Meta option | The agency builds it for you | Depends on the tool | 5 objectives, countries, age, budget, image or video; a quick ad in one form |
| Lead-form leads | Stored in Meta; download a file or connect a tool | Depends on the agreement | Depends on the tool | A card on the CRM board with name, phone and source |
| Conversions after the click (call, booking, payment) | Conversions API, set up yourself or through a partner | Depends on the agency | Depends on the tool | Sent from the CRM once a pixel and the website snippet are set |
| Audiences and remarketing | Every audience type, including website visitors and customer lists | Depends on the agency | Depends on the tool | Viewing audiences, lookalike and saved audiences; no website audience building and no list upload |
| Ad text | Meta AI tools | The agency copywriter | Depends on the tool | Up to 5 AI versions in Hebrew or English |
| Pausing ads and changing budget | You, or Meta automated rules | The agency | Depends on the tool | You; rules and AI recommendations run only when you trigger them |
| Google and TikTok | No, Meta only | Depends on the agency | Depends on the tool | Google Ads, TikTok Ads and Google Local Services Ads, each on its own screen |
FAQ
Frequently Asked Questions
Everything you need to know about this module
Facebook ads management: what can you do from inside Lynxbe?
Connect your Meta ad account, then create a campaign with an objective (awareness, traffic, engagement, leads or sales), an ad set with countries, ages and a daily or lifetime budget, and an ad with an image or video and a preview. You pause and activate campaigns, ad sets and ads, and see spend, impressions, clicks, CTR, CPC and CPM. Every create and change is written to an activity log.
A Facebook conversion campaign: can you set it up from Lynxbe?
Partly. You can create a campaign with the sales objective, and send Meta conversions from the CRM through the Conversions API: a lead, call, booking or payment from a customer who came from an ad click. For that you set a pixel and add the Lynxbe tracking snippet to your website. An ad set optimized for website conversions, including choosing the pixel and the event, is set up in Meta Ads Manager today.
Do leads from a Facebook lead form go into the CRM?
Yes. Connect your Facebook Page, and every new lead opens as a card on your CRM board with name, phone and source, and the board automations run on it. A WhatsApp conversation opened from a click-to-WhatsApp ad is marked with the ad it came from.
Is there Facebook remarketing or dynamic remarketing?
Not from inside Lynxbe. You can see the custom audiences that already exist in your ad account and create a lookalike from them, but the system does not build a website-visitor audience, does not upload a customer list to Meta and does not run dynamic catalog ads. You set these up in Meta Ads Manager. On Google you can sync a list of CRM customers who gave marketing consent (Customer Match).
Does the AI change the budget or pause ads on its own?
No. The AI suggests pausing an ad set or ad, or changing a daily budget, and the suggestion happens only when you click to apply it. Rules that pause or activate by spend, clicks, CTR, CPC or CPM are run from the screen, and weekly suggestions from the marketing strategist wait in the approval queue.
Is Lynxbe a campaign management agency?
No. Lynxbe is a system: you run the campaigns, or an employee or vendor you give ad management permission to. The ad budget is paid to Meta through your own ad account, as it is today.
Can you manage Google Ads and TikTok in the same system?
Yes, each network on its own screen. In Google Ads: campaigns, ad groups, ads, keywords and negative keywords. In TikTok Ads: campaigns, ad groups and ads. In Google Local Services Ads you see the leads and can open a CRM card from them.
Want to see Facebook ads management in action?
Book a demo and we will show you building an ad, a Facebook lead-form lead arriving in the CRM, and setting up conversions to the Conversions API.
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