Service catalog - the price list behind every appointment
Every service your business sells gets a name, price, duration and category in one place, marked as online or in person. A business selling punch cards can build a package and track how many sessions each customer has left.
What a service catalog is
A service catalog is the list where you define every service the business sells - name, description, category, price, currency and duration. In Lynxbe every service belongs to exactly one business, can be marked online or in person, carries how many participants it holds, and its own intake form. The catalog is the foundation every appointment sits on: every booking is made against a service from this list, with the price and duration already set on it.
What the service catalog actually does
A name, price and duration per service
Every service gets a name, description, price and currency, and a duration in minutes (45 minutes by default if not set). A service can be turned off without deleting it - its history stays intact.
Online or in-person service
Every service is marked as online, in person, or both. An online service picks a meeting provider - Zoom or Google Meet - and a service that requires staff can be limited to an assigned employee only.
A service for one or for a group
Every service carries a capacity - how many people can book the same slot. The default is one personal appointment, with up to 500 participants available for a group service.
Categories and search across the catalog
Services are grouped into categories, with a count of active services per category. The catalog supports search by name or description and sorting by name, price, duration, category or last updated.
A custom intake form per service
Any service can carry its own form fields, which appear on the public booking page. Fields are stored in the same shape for every service, so the booking page and the booking check both read them the same way.
Punch cards that track what's left
A business selling a card - a fixed number of sessions, a list of services and an optional validity period - gives it to a customer and links bookings to it. The platform counts what's left from the bookings themselves: a cancelled booking returns a session to the card, a no-show does not. The card itself carries no price - payment for the services stays however the business handles it today.
One Platform. Everything Connected.
Every module works together seamlessly. Your data flows automatically between CRM, Booking, Payments, Communications, and more.
No More Switching Apps
Everything you need in one place. No juggling between 10 different tools.
Automatic Data Sync
Customer data, bookings, payments, and communications sync automatically.
Smart Automation
Create workflows that span multiple modules. Book → Invoice → Remind → Follow-up.
Unified Analytics
See your entire business performance in one dashboard with cross-module insights.
See How Modules Work Together
Click any connection to see how two modules combine to create powerful automations
WhatsApp + CRM
See full customer history when they message. Auto-tag contacts, track conversations, and personalize responses based on purchase history.
Booking + Invoicing
Auto-generate invoices when appointments complete. Send payment reminders, track revenue by service, and reconcile automatically.
Payments + Booking
Collect deposits at booking time. Deposits and reminders can reduce no-shows. Process full payments, offer installments, and manage refunds.
AI + WhatsApp
24/7 intelligent responses. Answer FAQs, book appointments, send quotes - all automatically while you sleep.
Contracts + Payments
Auto-trigger payment collection when contract is signed. No chasing clients - funds transfer on signature.
Automation Flows
Build powerful workflows: New lead → WhatsApp welcome → Book demo → Send contract → Collect payment → Add to CRM.
Real Example: The Perfect Customer Journey
Zero manual work. Every step automated.
Power Combinations
See how 3 and 4 modules create complete business workflows
Smart Booking Experience
Booking + WhatsApp + CRM
Customer books online → WhatsApp confirmation with their name from CRM → Personalized reminder with past service history → Post-visit follow-up based on preferences
Automated Billing Cycle
Invoicing + Payments + Email
Invoice generated → Payment link embedded → Email sent → Reminder at 7 days → Thank you email on payment → Receipt auto-delivered
24/7 Smart Scheduler
AI + WhatsApp + Booking
Customer messages at 2am → AI understands intent → Shows available slots → Books appointment → Confirms instantly → No human needed
Smart Call Center
Voice + CRM + Analytics
Call comes in → Customer card pops up with full history → Agent sees previous purchases & preferences → Call logged automatically → Analytics tracks call duration, outcomes & agent performance
Multi-Channel Reminders
SMS + WhatsApp + Booking
Customer books appointment → WhatsApp confirmation sent → SMS reminder 24h before → WhatsApp reminder 1h before → No-show? Auto-reschedule message sent on both channels
Omnichannel AI Support
Voice + WhatsApp + AI
Customer calls → AI voice assistant answers → Can't resolve? Transfers to WhatsApp for detailed help → AI continues conversation seamlessly → Full transcript saved
Complete Service Business
CRM + Booking + Invoicing + Payments
New customer added to CRM → Books service → Appointment completed → Invoice auto-generated with customer details → Payment collected → History updated in CRM
Intelligent Customer Engagement
CRM + AI + WhatsApp + Analytics
AI identifies high-value customers in CRM → Sends personalized WhatsApp offers → Tracks engagement → Analytics shows ROI → AI optimizes next campaign
Deal Closing Machine
CRM + Contracts + Payments + Email
Lead marked 'ready' in CRM → Contract auto-generated with details → Sent for e-signature → Payment triggered on sign → Welcome email sent → Deal closed
Service catalog FAQ
What is the difference between a service catalog and appointment booking
How do I set up an online service
Can I set up a service for a group, not just a personal appointment
What is a punch card and how does it work
What happens to a session on the card when an appointment is cancelled
Which plan includes the service catalog
We will show you how every service gets a price, duration and category, and how a punch card tracks what each customer has left.
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